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~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
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Digital platform
7
Digitale Plattform
7
Social Web
7
Social web
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3
Geschäftsmodell
3
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2
Deutschland
2
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Kollmann, Tobias
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Möller, Matthias
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Rohrmeier, Patrick
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Web 2.0 : neue Perspektiven für Marketing und Medien
NBER working paper series
69
Journal of business research : JBR
62
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Technological forecasting & social change : an international journal
52
Information systems research : ISR
42
Electronic markets : EM ; the international journal of electronic commerce and business media
41
Transportation research / E : an international journal
37
International journal of production economics
36
CESifo working papers
30
Discussion papers / CEPR
30
Internet policy review : journal on internet regulation
29
Journal of management information systems : JMIS
29
European journal of operational research : EJOR
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of industrial organization
23
Journal of retailing and consumer services
23
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
23
Working paper / National Bureau of Economic Research, Inc.
23
NBER Working Paper
22
Springer eBook Collection
22
Telecommunications policy : the international journal of digital economy, data sciences and new media
21
Working paper
21
International journal of production research
19
Working papers / BRIE
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Electronic commerce research
17
Management information systems : mis quarterly
17
NET Institute Working Paper
17
Production and operations management : the flagship research journal of the Production and Operations Management Society
17
Working papers / Harvard Business School, Division of Research
17
Tourism management : research, policies, practice
16
International journal of hospitality management
15
Marketing science
15
New technology, work and employment
15
Discussion paper series / IZA
14
Journal of competition law & economics
14
Research policy : policy, management and economic studies of science, technology and innovation
14
SpringerLink / Bücher
14
MIS quarterly
13
Strategic management journal
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ECONIS (ZBW)
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1
Diffusion von Web 2.0-Plattformen
Kollmann, Tobias
;
Stöckmann, Christoph
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 39 - 56)
.
2008
Persistent link: https://www.econbiz.de/10014559554
Saved in:
2
Soziale Bindungen von Usern an Web 2.0-Angebote
Sassenberg, Kai
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 57 - 72)
.
2008
Persistent link: https://www.econbiz.de/10014559555
Saved in:
3
Kundengewinnung und -bindung im Web 2.0
Bender, Gunnar
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 173 - 190)
.
2008
Persistent link: https://www.econbiz.de/10014559560
Saved in:
4
Internet Marketing im Web 2.0 am Beispiel von eBay
Erhard, Christian
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 191 - 209)
.
2008
Persistent link: https://www.econbiz.de/10014559561
Saved in:
5
Markenmanagement im Web 2.0 und Web 3D am Beispiel von Mercedes-Benz
Göttgens, Olaf
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 211 - 229)
.
2008
Persistent link: https://www.econbiz.de/10014559562
Saved in:
6
Why customers produce users generated content
Stöckl, Ralph
;
Rohrmeier, Patrick
;
Hess, Thomas
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 271 - 287)
.
2008
Persistent link: https://www.econbiz.de/10014559565
Saved in:
7
Hybride Medienplattformen am Beispiel von myheimat.de
Huber, Martin
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 305 - 319)
.
2008
Persistent link: https://www.econbiz.de/10014559567
Saved in:
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