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~person:"Bellenger, Danny N."
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B-to-B-Marketing
6
Business-to-business marketing
6
Economics of information
2
Informationsökonomik
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1
Beziehungsmarketing
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Bellenger, Danny N.
Kleinaltenkamp, Michael
68
Backhaus, Klaus
53
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Geiger, Ingmar
19
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Voeth, Markus
18
Jacob, Frank
17
Baumgarth, Carsten
16
Hofmaier, Richard
16
Kowalkowski, Christian
16
Plinke, Wulff
16
Sharma, Arun
16
Hinterhuber, Andreas
15
Grewal, Rajdeep
14
Lilien, Gary L.
14
Pepels, Werner
14
Ulaga, Wolfgang
14
Weiber, Rolf
14
Keränen, Joona
13
Belz, Christian
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Rangarajan, Deva
11
Snehota, Ivan
11
Strothmann, Karl-Heinz
11
Ahearne, Michael
10
Anderson, James C.
10
Brennan, Ross
10
Ehret, Michael
10
Godefroid, Peter
10
Kumar, V.
10
La Rocca, Antonella
10
LaPlaca, Peter J.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems research : ISR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
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ECONIS (ZBW)
6
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1
Why are you really losing sales opportunities? : a buyers' perspective on the determinants of key account sales failures
Friend, Scott B.
;
Curasi, Carolyn Folkman
;
Boles, James S.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1124-1135
Persistent link: https://www.econbiz.de/10010439596
Saved in:
2
Customer information utilization in business-to-business markets : muddling through process?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 758-764
Persistent link: https://www.econbiz.de/10009552508
Saved in:
3
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
4
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
5
Performance implications of CRM technology use : a multilevel field study of business customers and their providers in the telecommunications industry
Zablah, Alex R.
;
Bellenger, Danny N.
;
Straub, Detmar W.
; …
- In:
Information systems research : ISR
23
(
2012
)
2
,
pp. 418-435
Persistent link: https://www.econbiz.de/10009565690
Saved in:
6
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
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