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type_genre:"Reprint"
~subject:"Marketing theory"
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Marketing theory
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Naresh K. Malhotra
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Marketing-mix strategies - product strategy and promotion strategy
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
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Lusch, Robert F.
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2009
Persistent link: https://www.econbiz.de/10003836309
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Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
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2008
Persistent link: https://www.econbiz.de/10003611373
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