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~person:"Scornavacca, Eusebio"
~person:"Dahl, Stephan"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising research
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
1
Young consumers : insight and ideas for responsible marketers
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Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
2
Key issues in mobile marketing : permission and acceptance
Barnes, Stuart J.
;
Scornavacca, Eusebio
- In:
Ubiquitous commerce for creating the personalized …
,
(pp. 208-218)
.
2009
Persistent link: https://www.econbiz.de/10003852022
Saved in:
3
Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan
;
Eagle, Lynne C.
;
Báez, Carlos
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
Saved in:
4
Regulation of nutrition and health claims in advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
Saved in:
5
Mobile marketing : the role of permission and acceptance
Barnes, Stuart J.
;
Scornavacca, Eusebio
- In:
The Second International Conference on Mobile Business …
,
(pp. 153-163)
.
2003
Persistent link: https://www.econbiz.de/10003625679
Saved in:
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