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~subject:"Australien"
~person:"Cheong, Edith"
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Australien
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Brand extension
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Cheong, Edith
Cobb-Clark, Deborah A.
28
Ryan, Chris
9
Polidano, Cain
8
Williams, Jenny
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Ribar, David C.
7
Sartbayeva, Anastasia
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Tabasso, Domenico
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Ours, Jan C. van
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Shekhar, Chander
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Barón, Juan David
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Baxter, Janeen
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Journal of international consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
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