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~subject:"Virales Marketing"
~subject:"Konsumentenverhalten"
~person:"Zhang, Jie Jennifer"
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Virales Marketing
Konsumentenverhalten
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Bewertung
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Consumer behaviour
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Zhang, Jie Jennifer
Kempe, Michael
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Kessler-Thönes, Tino
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Do online reviews affect product sales? : the role of reviewer characteristics and temporal effects
Hu, Nan
;
Liu, Ling
;
Zhang, Jie Jennifer
- In:
Information technology and management
9
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003755276
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