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subject:"Business ethics"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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The effect of affective response to corporate social irresponsibility on consumer resistance behaviour : validation of a dual-channel model
Trautwein, Stefan
;
Lindenmeier, Jörg
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012178378
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