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subject:"Marketing management"
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Search: subject_exact:"Käuferstreik"
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Marketing management
Consumer boycott
351
Konsumentenboykott
351
Consumer behaviour
147
Konsumentenverhalten
147
Theorie
45
Theory
45
USA
28
United States
27
Brand management
26
Markenführung
26
Boycott
24
Corporate Social Responsibility
24
Corporate social responsibility
24
Brand image
22
Markenimage
22
Business ethics
20
Designation of origin
20
Herkunftsbezeichnung
20
Unternehmensethik
20
Child labour
16
Kinderarbeit
16
Multinationales Unternehmen
16
Social movement
16
Soziale Bewegung
16
Transnational corporation
16
Social Web
15
Social web
15
Anti-consumption
14
China
14
Verbraucherboykott
14
anti-consumption
14
Consumer attitudes
13
Environmental consciousness
13
Labour standards
13
Nachhaltige Entwicklung
13
Sozialstandards
13
Sustainable development
13
Umweltbewusstsein
13
Verbraucherverhalten
13
boycott
13
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English
7
German
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Abosag, Ibrahim
1
Close, Angeline
1
Garrett, Dennis E.
1
Hyslop, Maitland
1
Lindenmeier, Jörg
1
Lučić, Andrea
1
Mryteza, Victoria
1
Nuttall, Peter
1
Seegebarth, Barbara
1
Tinson, Julie
1
Trautwein, Stefan
1
Uzelac, Marija
1
Yüksel, Ülkü
1
Zayer, Linda Tuncay
1
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Corporate communications : an international journal
1
Gower applied research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing intelligence & planning
1
Schriftenreihe Strategisches Management
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ECONIS (ZBW)
8
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1
Addressing global overconsumption : positioning the anti-consumption through communication appeals
Lučić, Andrea
;
Uzelac, Marija
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10014494115
Saved in:
2
The effect of affective response to corporate social irresponsibility on consumer resistance behaviour : validation of a dual-channel model
Trautwein, Stefan
;
Lindenmeier, Jörg
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012178378
Saved in:
3
Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
Hyslop, Maitland
-
2014
Persistent link: https://www.econbiz.de/10010248264
Saved in:
4
Attitudinal and behavioral resistance : a marketing perspective
Tinson, Julie
;
Close, Angeline
;
Zayer, Linda Tuncay
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 436-448
Persistent link: https://www.econbiz.de/10010230136
Saved in:
5
Die multidimensionale Motivationsstruktur konsumentenseitiger Boykottpartizipation
Seegebarth, Barbara
-
2011
Persistent link: https://www.econbiz.de/10009240949
Saved in:
6
Dancing with macro-boycotters : the case of Arla Foods
Abosag, Ibrahim
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10003989437
Saved in:
7
An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü
;
Mryteza, Victoria
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
Saved in:
8
The effectiveness of marketing policy boycotts : environmental opposition to marketing
Garrett, Dennis E.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 46-57
Persistent link: https://www.econbiz.de/10001052903
Saved in:
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