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subject:"Advertising effects"
~person:"Bian, Xuemei"
~person:"Brison, Natasha T."
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Search: subject_exact:"Körpergewicht"
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Advertising effects
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1
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Bian, Xuemei
Brison, Natasha T.
Castonguay, Jessica
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European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
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Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions
Pickett, Andrew C.
;
Brison, Natasha T.
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1098-1115
Persistent link: https://www.econbiz.de/10012200369
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2
Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei
;
Foxall, Gordon R.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
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