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isPartOf:"Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule"
~isPartOf:"Journal of business strategy"
~isPartOf:"Asian Academy of Management journal : AAMJ"
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Search: subject_exact:"KAM (Key-account management)"
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Key account management
5
Key-Account-Management
5
Beziehungsmarketing
3
Relationship marketing
3
00.09.1996
1
Arbeitsgruppe
1
Communication
1
Consumer goods marketing
1
Content analysis
1
Customer-centricity
1
Depth interviews
1
Deutschland
1
Erfolgsfaktor
1
Germany
1
Global account management
1
Global business
1
Global customers
1
Globalisierung
1
Globalization
1
International marketing
1
Internationales Marketing
1
Key account team
1
Konsumgut
1
Konsumgütermarketing
1
Lieferantenmanagement
1
Marketing
1
Multinationales Unternehmen
1
One company
1
Performance management
1
Performance-Management
1
Qualitative Methode
1
Qualitative method
1
Quality management
1
Qualitätsmanagement
1
SWOT analysis
1
SWOT-Analyse
1
Sales transformation
1
Strategic management
1
Strategisches Management
1
Strategy implementation
1
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Article
4
Book / Working Paper
1
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Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference proceedings
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
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Sammelwerk
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Working Paper
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English
4
German
1
Author
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Senn, Christoph
2
Bodenstein, Gerhard
1
Gelb, Betsy D.
1
Kawsar Ahmad
1
Lai, Christine Jaushyuam
1
Lindner, Detlev
1
Nor Azila Mohd Noor
1
Schreiber, Kerstin
1
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Marketing-Trendshop <1996, Duisburg>
1
Published in...
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
Journal of business strategy
Asian Academy of Management journal : AAMJ
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of business & industrial marketing
15
Handbook of strategic account management : a comprehensive resource
12
SpringerLink / Bücher
9
Fixed revenue accounting : a new management accounting framework
6
The journal of personal selling & sales management : JPSSM
6
The international journal of bank marketing : IJBM
5
Gabler Edition Wissenschaft
4
Journal of business research : JBR
4
Journal of business-to-business marketing
4
Journal of strategic marketing
4
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business market management : JBM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Meddelanden från Svenska Handelshögskolan
3
Schriften zum innovativen Marketing
3
Discussion paper / Tinbergen Institute
2
EBL-Schweitzer
2
Europäische Hochschulschriften / 5
2
Harvard business review : HBR
2
Integriertes Key-Account-Management
2
International journal of business excellence
2
Journal of international marketing
2
Management international review : mir ; journal of international business
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Springer eBook Collection / Business and Economics
2
Thexis / Fachbericht für Marketing
2
Trends im Firmenkundengeschäft in Kreditinstituten
2
Wissenschaftliche Schriften / Fachbereich Betriebswirtschaft, Hochschule Koblenz, University of Applied Sciences
2
A focused issue on the marketing process in organizational competence
1
Achieving financial stability and growth in Africa
1
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Argumenta oeconomica
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ECONIS (ZBW)
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1
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
2
Key account teams : success factors for implementing strategy
Lai, Christine Jaushyuam
;
Gelb, Betsy D.
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 48-55
Persistent link: https://www.econbiz.de/10011407022
Saved in:
3
Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd Noor
;
Kawsar Ahmad
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011286662
Saved in:
4
The booster zone : how to accelerate growth with strategic customers
Senn, Christoph
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009678309
Saved in:
5
Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
Persistent link: https://www.econbiz.de/10000654161
Saved in:
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