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~person:"Kietzmann, Jan"
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Search: subject_exact:"KI (Künstliche Intelligenz)"
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Artificial intelligence
11
Künstliche Intelligenz
11
Machine learning
3
Advertising
2
Betriebliche Wertschöpfung
2
Deepfakes
2
Innovation
2
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2
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2
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2
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2
artificial intelligence
2
machine learning
2
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Kietzmann, Jan
Goldfarb, Avi
37
Gans, Joshua
32
Lechner, Michael
27
Agrawal, Ajay
26
Kelly, Bryan T.
26
Naudé, Wim
26
Brynjolfsson, Erik
23
Acemoglu, Daron
21
Zelewski, Stephan
21
Dwivedi, Yogesh Kumar
19
Korinek, Anton
19
Restrepo, Pascual
19
Papadimitriou, Theophilos
16
Xiu, Dacheng
16
Brunori, Paolo
14
Calzolari, Giacomo
14
Mullainathan, Sendhil
13
Strittmatter, Anthony
13
Albanesi, Stefania
12
Calvano, Emilio
12
Chernozhukov, Victor
12
Denicolò, Vincenzo
12
Evgeniou, Theodoros
12
Gans, Joshua S.
12
Gkonkas, Periklēs
12
Knaus, Michael C.
12
Pastorello, Sergio
12
Cockx, Bart
11
Ghosh, Indranil
11
Gries, Thomas
11
Heeb, Tatjana
11
Hinz, Oliver
11
Kumar, Anil
11
Parida, Vinit
11
Rauh, Christopher
11
Rock, Daniel
11
Schagen, Jan
11
Thorsrud, Leif Anders
11
Vasarhelyi, Miklos A.
11
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Business horizons
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of advertising research
2
Journal of advertising
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
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1
Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda
Whittaker, Lucas
;
Mulcahy, Rory
;
Letheren, Kate
; …
- In:
Technovation : the international journal of …
125
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014487430
Saved in:
2
Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Pitt, Christine
;
Paschen, Jeannette
;
Kietzmann, Jan
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10014228879
Saved in:
3
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
4
Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.
;
Plangger, Kirk Anton
;
Sands, Sean
; …
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10013362240
Saved in:
5
Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources
Paschen, Jeannette
;
Paschen, Ulrich
;
Pala, Erol
; …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 243-251
Persistent link: https://www.econbiz.de/10012668470
Saved in:
6
Special issue: artificial intelligence and machine learning
Kietzmann, Jan
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012172013
Saved in:
7
Deepfakes : trick or treat?
Kietzmann, Jan
;
Lee, Linda W.
;
McCarthy, Ian P.
; …
- In:
Business horizons
63
(
2020
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10012172015
Saved in:
8
Artificial intelligence : building blocks and an innovation typology
Paschen, Ulrich
;
Pitt, Christine
;
Kietzmann, Jan
- In:
Business horizons
63
(
2020
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10012172016
Saved in:
9
Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan
;
Paschen, Jeannette
;
Treen, Emily
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
Saved in:
10
Quantitative insights from online qualitative data : an example from the health care sector
Pitt, Christine
;
Mulvey, Michael S.
;
Kietzmann, Jan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 1010-1017
Persistent link: https://www.econbiz.de/10011970096
Saved in:
11
A great place to work!? : understanding crowdsourced employer branding
Dabirian, Amir
;
Kietzmann, Jan
;
Diba, Hoda
- In:
Business horizons
60
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011653649
Saved in:
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