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subject:"Nonprofit organization"
~subject:"Konsumentenverhalten"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Nonprofit organization
Konsumentenverhalten
Advertising
3
Advertising effects
3
Charitable organization
3
Charity
3
Fundraising
3
Gemeinnützige Organisation
3
Werbewirkung
3
Werbung
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Wohltätigkeit
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Consumer behaviour
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Altruism
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Altruismus
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Charity advertising
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Execution style
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Führungskräfte
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Managers
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Meinung
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Nonprofit marketing
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Nonprofit-Marketing
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Opinion
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
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Social Marketing
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Social marketing
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Werbepsychologie
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appeal type
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charity advertising
1
charity campaign attitudes
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conservative
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donation
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framing
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liberal
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perceived personal roles
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philanthropic
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political
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psychological distance
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reactance
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self-construal
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Chen, Ming-Yi
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Xu, Jie
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International journal of advertising : the review of marketing communications
International review on public and non-profit marketing
17
Nonprofit and voluntary sector quarterly
16
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
16
International perspectives on voluntary action : reshaping the third sector
12
Journal of philanthropy and marketing
12
Journal of nonprofit & public sector marketing
11
Edition Sozialwirtschaft
8
Journal of economic behavior & organization : JEBO
7
Nonprofit management & leadership
7
Journal of business research : JBR
5
Psychology & marketing
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
4
Accounting, auditing & accountability journal
4
Journal of business ethics : JOBE
4
Qualitative research in accounting & management : QRAM
4
Wiley nonprofit authority
4
Europäische Hochschulschriften / 5
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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SpringerLink / Bücher
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The British accounting review : the journal of the British Accounting Association
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Working paper series
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Annals of public and cooperative economics
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Arbeitspapier
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CPRN working paper
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CREDIT research paper
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Discussion paper
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ECARES working paper
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Economic issues, problems and perspectives
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Europäische Sozialpolitik
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Financial accountability & management : in governments, public services and charities
2
International studies of management and organization
2
Journal of business ethics : JBE
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Les dossiers d'ASBL actualités
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
2
The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
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