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subject:"Tourism destination"
~subject:"Event marketing"
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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The promoter's role in ticket pricing : implications of real options for optimal posted prices and rationing
Jones, Steven L.
;
Yeoman, John C.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1187-1192
Persistent link: https://www.econbiz.de/10003897459
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