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~subject:"Prognoseverfahren"
~person:"Fruchter, Gila E."
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Fruchter, Gila E.
Lux, Thomas
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Predicting product life cycle patterns
Orbach, Yair
;
Fruchter, Gila E.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10010259970
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