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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Sharma, Arun"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change
Giovannetti, Marta
;
Sharma, Arun
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 433-449
Persistent link: https://www.econbiz.de/10014230725
Saved in:
2
Increasing resilience by creating an adaptive salesforce
Sharma, Arun
;
Rangarajan, Deva
;
Paesbrugghe, Bert
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 238-246
Persistent link: https://www.econbiz.de/10012285360
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