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Der Einfluss des Shopping Value auf die differenzierende Wirkung von Einkaufserlebnissen : eine empirische Analyse
Schwertfeger, Marko
;
Geigenmüller, Anja
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 273-292)
.
2012
Persistent link: https://www.econbiz.de/10009550165
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Customer Experience als Ansatzpunkt zur Differenzierung im Einzelhandel
Leischnig, Alexander
;
Schwertfeger, Marko
;
Enke, Margit
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 425-443)
.
2012
Persistent link: https://www.econbiz.de/10009550649
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