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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
21
Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of consumer marketing
10
Journal of business research : JBR
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International journal of retail & distribution management
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European journal of marketing : EJM
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Journal of fashion marketing and management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Springer eBook Collection
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Journal of Islamic marketing : JIMA
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Journal of internet commerce
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Journal of travel and tourism marketing
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International journal of wine business research : IJWBR
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Marketing letters : a journal of research in marketing
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Conference proceedings trends in business communication 2016
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Global business review
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on retailer-consumer relationship development
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ECONIS (ZBW)
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Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
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2
PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
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3
Fancy a coffee with Friends in "Central Perk"? : reverse product placement, fictional brands and purchase intention
Rossiter, John R.
;
Percy, Larry
;
Lynn, Theodore
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 399-417
Persistent link: https://www.econbiz.de/10009789457
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