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~person:"Scarpi, Daniele"
~person:"Hanzaee, Kambiz Heidarzadeh"
~subject:"Self-interest"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Work and fun on the Internet : the effects of utilitarianism and hedonism online
Scarpi, Daniele
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009490130
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