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subject:"Bio-Lebensmittel"
~person:"Cohen, David A."
~person:"Heinrich, Daniel"
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Search: subject_exact:"Kaufmotiv"
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Bio-Lebensmittel
Consumer motivation
2
Kaufmotiv
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Organic food
2
Brand image
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Credibility
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Deutschland
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Cohen, David A.
Heinrich, Daniel
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Journal of business research : JBR
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Consumer purchasing behaviour towards organic products in Thailand
Sriwaranun, Yaowarat
;
Gan, Christopher
;
Lee, Minsoo
; …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 411-433)
.
2014
Persistent link: https://www.econbiz.de/10010211688
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2
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
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