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Consumer motivation
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Kaufmotiv
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Kim, Daekwan
Paul, Justin
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Villas-Boas, Sofia
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Blanchard, Simon J.
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Carrera, Mariana
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Häubl, Gerald
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Rana, Jyoti
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Scarpi, Daniele
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Erdem, Tülin
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Jin, Byoungho
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Jungmair, Julia Anna
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Kim, Minjeong
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Laran, Juliano
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International marketing in rapidly changing environments
1
Journal of marketing theory and practice
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ECONIS (ZBW)
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Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan
;
Cho, Seoung-do
;
Jung, Gang Ok
- In:
International marketing in rapidly changing environments
,
(pp. 193-216)
.
2013
Persistent link: https://www.econbiz.de/10010204720
Saved in:
2
Status consumption and price sensitivity
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Kim, Daekwan
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10008666973
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