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~person:"Gabisch, Jason A."
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Search: subject_exact:"Kaufmotivforschung"
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Brand image
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Kaufmotiv
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Gabisch, Jason A.
Paul, Justin
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Villas-Boas, Sofia
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Journal of electronic commerce research : JECR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Virtual world brand experience and its impact on real world purchasing behavior
Gabisch, Jason A.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009373387
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Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
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