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Search: subject_exact:"Kaufmotivforschung"
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Consumer motivation
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Kaufmotiv
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Leßmann, Ortrud
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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Was Onlinekäufer motiviert : eine Untersuchung der Einkaufsmotive in Deutschlands größten Onlineshops (B2C)
Zaharia, Silvia
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 35-55)
.
2020
Persistent link: https://www.econbiz.de/10012172297
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Buying green in times of social insecurity : the effects of insecure employment on the purchase of organic food
Masson, Torsten
;
Leßmann, Ortrud
- In:
The 21st century consumer: vulnerable, responsible, …
,
(pp. 161-172)
.
2017
Persistent link: https://www.econbiz.de/10012498337
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