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isPartOf:"Global marketing strategies for the promotion of luxury goods"
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Consumer motivation
2
Kaufmotiv
2
Luxury goods
2
Luxusgüter
2
Cosmetics
1
Frauen
1
Internet marketing
1
Junge Erwachsene
1
Kosmetik
1
Marketing management
1
Marketingmanagement
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Online-Marketing
1
Parfüm
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Perfume
1
Social Web
1
Social web
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Spain
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Spanien
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Web 2.0 technologies
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Web 2.0-Technologien
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Young adults
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Carcelén, Sonia
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Díaz-Bustamante, Mónica
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Macdonald, Lynsey E.
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Medina, Irene García
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Romo, Zahaira F. González
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Global marketing strategies for the promotion of luxury goods
Journal of retailing and consumer services
21
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
The journal of consumer marketing
10
Journal of business research : JBR
9
International journal of retail & distribution management
8
European journal of marketing : EJM
6
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection
5
Journal of Islamic marketing : JIMA
4
Journal of internet commerce
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
4
CUDARE working papers
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of wine business research : IJWBR
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
Business Analytics
2
Central European business review : CEBR
2
Challenges for the trade of Central and Southeast Europe
2
Conference proceedings trends in business communication 2016
2
Customer Experience : Forum Dienstleistungsmanagement
2
ERIM report series research in management
2
Focus Dienstleistungsmarketing
2
Forschungsgruppe Konsum und Verhalten
2
Global business review
2
Handbook of research on retailer-consumer relationship development
2
International journal of sport management and marketing : IJSMM
2
International marketing in the fast changing world
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Consumer behavior regarding luxury perfumes : key elements for marketing strategy design
Díaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 46-70)
.
2016
Persistent link: https://www.econbiz.de/10011484630
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2
A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
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