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~person:"Milne, George R."
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Milne, George R.
Lacetera, Nicola
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If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
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