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~isPartOf:"Brands in the boardroom : key branding issues for senior executives"
~subject:"Handelsmarke"
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Outlook on dilution and comparative advertisements in Europe
Dubois, Pierre-André
;
Wiles, Nicola
- In:
Brands in the boardroom : key branding issues for …
(
2007
),
pp. 29-32
Persistent link: https://www.econbiz.de/10003541493
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