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~person:"Homburg, Christian"
~person:"Lacoste, Sylvie"
~person:"Wengler, Stefan"
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Key account management
15
Key-Account-Management
15
Kundengruppenmanagement
8
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7
Supplier relationship management
7
Beziehungsmarketing
4
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4
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Homburg, Christian
Lacoste, Sylvie
Wengler, Stefan
Zupancic, Dirk
22
Belz, Christian
18
Ivens, Björn Sven
18
Pardo, Catherine
16
Senn, Christoph
14
Cheverton, Peter
13
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12
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10
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9
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6
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5
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5
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4
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4
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4
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4
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4
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4
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4
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Handbook of strategic account management : a comprehensive resource
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
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1
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1
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1
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1
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The journal of personal selling & sales management : JPSSM
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
3
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1
From selling to managing strategic customers : a competency analysis
Lacoste, Sylvie
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 92-122
Persistent link: https://www.econbiz.de/10011936258
Saved in:
2
Perspectives on social media ant its use by key account managers
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
Saved in:
3
A configurational approach to strategic account management effectiveness
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
- In:
Handbook of strategic account management : a …
,
(pp. 289-316)
.
2014
Persistent link: https://www.econbiz.de/10010341332
Saved in:
4
"Vertical coopetition" : the key account perspective
Lacoste, Sylvie
- In:
Handbook of strategic account management : a …
,
(pp. 205-226)
.
2014
Persistent link: https://www.econbiz.de/10010341360
Saved in:
5
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Handbook of strategic account management : a …
,
(pp. 317-335)
.
2014
Persistent link: https://www.econbiz.de/10010341891
Saved in:
6
"Vertical cooperation" : the key account perspective
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 649-658
Persistent link: https://www.econbiz.de/10009583015
Saved in:
7
Key account management
Homburg, Christian
;
Bornemann, Torsten
- In:
Handbook of business-to-business marketing
,
(pp. 456-472)
.
2012
Persistent link: https://www.econbiz.de/10009500133
Saved in:
8
KAM Excellence : systematic Key Account Management
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003589795
Saved in:
9
Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
Saved in:
10
Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Wengler, Stefan
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520804
Saved in:
11
All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian
;
Totzek, Dirk
;
Droll, Mathias
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003982235
Saved in:
12
KAM-Excellence : Key-Account-Management mit System
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10013430067
Saved in:
13
Kundenpriorisierung : Wegweiser für ein wertorientiertes Kundenbeziehungsmanagement
Homburg, Christian
;
Droll, Mathias
-
2008
Persistent link: https://www.econbiz.de/10003714104
Saved in:
14
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Journal of business market management : jbm
1
(
2007
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003591541
Saved in:
15
Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004918263
Saved in:
16
KAM-Excellence : Key-Account-Management mit System ; [Die wichtigsten Kundenbeziehungen systematisch gestalten]
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10004802763
Saved in:
17
A configurational perspective on key account management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10001762969
Saved in:
18
A configurational perspective on key account management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10004802566
Saved in:
19
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann
(
ed.
);
Homburg, Christian
(
contributor
)
-
1997
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000619251
Saved in:
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