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~person:"Homburg, Christian"
~person:"Storbacka, Kaj"
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Key account management
11
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11
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7
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5
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3
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Homburg, Christian
Storbacka, Kaj
Zupancic, Dirk
22
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18
Ivens, Björn Sven
18
Pardo, Catherine
16
Senn, Christoph
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Cheverton, Peter
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Handbook of strategic account management : a comprehensive resource
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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ECONIS (ZBW)
13
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1
Commentary on article, "organizational implications of implementing key account management : a case-based examination"
Julkunen, Saara
;
Koponen, Jonna
;
Gabrielsson, Mika
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 98-99
Persistent link: https://www.econbiz.de/10010530573
Saved in:
2
The organizational implications of implementing key account management : a case-based examination
Guenzi, Paolo
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 84-97
Persistent link: https://www.econbiz.de/10010530574
Saved in:
3
A configurational approach to strategic account management effectiveness
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
- In:
Handbook of strategic account management : a …
,
(pp. 289-316)
.
2014
Persistent link: https://www.econbiz.de/10010341332
Saved in:
4
Designing strategic account management programmes
Storbacka, Kaj
- In:
Handbook of strategic account management : a …
,
(pp. 355-378)
.
2014
Persistent link: https://www.econbiz.de/10010341889
Saved in:
5
Strategic account management programs : alignment of design elements and management practices
Storbacka, Kaj
- In:
The journal of business & industrial marketing
27
(
2012
)
4
,
pp. 259-274
Persistent link: https://www.econbiz.de/10009559263
Saved in:
6
Key account management
Homburg, Christian
;
Bornemann, Torsten
- In:
Handbook of business-to-business marketing
,
(pp. 456-472)
.
2012
Persistent link: https://www.econbiz.de/10009500133
Saved in:
7
KAM Excellence : systematic Key Account Management
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003589795
Saved in:
8
All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian
;
Totzek, Dirk
;
Droll, Mathias
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003982235
Saved in:
9
KAM-Excellence : Key-Account-Management mit System
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10013430067
Saved in:
10
Kundenpriorisierung : Wegweiser für ein wertorientiertes Kundenbeziehungsmanagement
Homburg, Christian
;
Droll, Mathias
-
2008
Persistent link: https://www.econbiz.de/10003714104
Saved in:
11
KAM-Excellence : Key-Account-Management mit System ; [Die wichtigsten Kundenbeziehungen systematisch gestalten]
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10004802763
Saved in:
12
Strategisches Account Management : mit CRM den Kundenwert steigern
Rapp, Reinhold
;
Storbacka, Kaj
;
Kaario, Kari
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001629864
Saved in:
13
A configurational perspective on key account management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10001762969
Saved in:
14
Strategisches Account-Management : mit CRM den Kundenwert steigern
Rapp, Reinhold
;
Storbacka, Kaj
;
Kaario, Kari
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004716015
Saved in:
15
A configurational perspective on key account management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10004802566
Saved in:
16
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann
(
ed.
);
Homburg, Christian
(
contributor
)
-
1997
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000619251
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