//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Homburg, Christian"
~subject:"Profitability"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Key account management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Profitability
Key account management
7
Key-Account-Management
7
Kundengruppenmanagement
5
Beziehungsmarketing
2
Relationship marketing
2
Deutschland
1
Einführung
1
Germany
1
Implementation
1
Lieferantenmanagement
1
Organisationsstruktur
1
Organizational structure
1
Performance measurement
1
Performance-Messung
1
Rentabilität
1
Strategic management
1
Strategisches Management
1
Supplier relationship management
1
Theorie
1
Theory
1
Verbraucherzufriedenheit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Homburg, Christian
Droll, Mathias
1
Grewal, Rajdeep
1
Gupta, Aditya
1
Kumar, Alok
1
Lilien, Gary L.
1
Totzek, Dirk
1
more ...
less ...
Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian
;
Totzek, Dirk
;
Droll, Mathias
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003982235
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->