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~person:"Homburg, Christian"
~person:"Schreiber, Kerstin"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Key account management"
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Key account management
4
Key-Account-Management
4
Deutschland
2
Germany
2
00.09.1996
1
Beziehungsmarketing
1
Consumer goods marketing
1
Einführung
1
Implementation
1
Konsumgut
1
Konsumgütermarketing
1
Kundengruppenmanagement
1
Lieferantenmanagement
1
Marketing
1
Organisationsstruktur
1
Organizational structure
1
Quality management
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Qualitätsmanagement
1
Relationship marketing
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Supplier relationship management
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Theorie
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Theory
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Graue Literatur
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Homburg, Christian
Schreiber, Kerstin
Dekker, David J.
3
Ojasalo, Jukka
3
Jensen, Ove
2
Algesheimer, René
1
Arnold, Martin Patrick
1
Atanasova, Yana
1
Bier, Christian
1
Bodenstein, Gerhard
1
Cardinaels, Eddy
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Croom, Simon
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Droll, Mathias
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Friedrich, Wilhelm
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1
Reu, Frederik M.
1
Senn, Christoph
1
Thoma, Axel
1
Verbeke, Willem J. M. I.
1
Vyas, Preeta H.
1
Weilbaker, Dan C.
1
Welling, Michael
1
Westphal, Jörg
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Wilson, Kevin
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Marketing-Trendshop <1996, Duisburg>
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Reihe: Management-Know-how / M : praxisnah und aktuell
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
KAM-Excellence : Key-Account-Management mit System
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10013430067
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2
Kundenpriorisierung : Wegweiser für ein wertorientiertes Kundenbeziehungsmanagement
Homburg, Christian
;
Droll, Mathias
-
2008
Persistent link: https://www.econbiz.de/10003714104
Saved in:
3
A configurational perspective on key account management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10001762969
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4
Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
Persistent link: https://www.econbiz.de/10000654161
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