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~isPartOf:"Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik"
~isPartOf:"Customer retention in the automotive industry : quality, satisfaction and loyalty"
~subject:"Product management"
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
Customer retention in the automotive industry : quality, satisfaction and loyalty
Jahrbuch der Absatz- und Verbrauchsforschung
2
International journal of industrial organization
1
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
1
NBER Working Paper
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NBER working paper series
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
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