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~person:"Eckhardt, Giana M."
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Eckhardt, Giana M.
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Markenführung in der "Share Economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
11
,
pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
Saved in:
2
Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
Saved in:
3
Access-based consumption : the case of car sharing
Bardhi, Fleura
;
Eckhardt, Giana M.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 881-898
Persistent link: https://www.econbiz.de/10009686782
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