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person:"Bhargava, Mukesh"
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Search: subject_exact:"Kfz-Vermietung"
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Bhargava, Mukesh
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Journal of strategic marketing
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Brand-usage networks : a demand side approach to brand architecture
Serota, Kim B.
;
Bhargava, Mukesh
- In:
Journal of strategic marketing
18
(
2010
)
6
,
pp. 451-471
Persistent link: https://www.econbiz.de/10008758739
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