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~subject:"United States"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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The effectiveness of post-release movie advertising
Rennhoff, Adam D.
;
Wilbur, Kenneth C.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10009154731
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