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~isPartOf:"Institutionelle und Sozial-Ökonomie"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Institutionelle und Sozial-Ökonomie
Journal of advertising : official publication of the American Academy of Advertising
The American journal of economics and sociology
20
The journal of media economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER working paper series
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International journal of advertising : the quarterly review of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International journal of advertising : the review of marketing communications
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
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2
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
3
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
4
A psychological-institutional approach to consumers' decision making
Almeida, Felipe
-
2011
Persistent link: https://www.econbiz.de/10009385473
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