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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The American journal of economics and sociology
20
The journal of media economics
12
NBER working paper series
7
Journal of cultural economics
6
Applied economics letters
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International journal of advertising : the quarterly review of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
An empirical investigation of director selection in movie preproduction : a two-sided matching approach
Wei, Liyuan
;
Yang, Yupin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 888-906
Persistent link: https://www.econbiz.de/10013399648
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2
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
3
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
4
Experiencing film : subjective personal introspection and popular film consumption
Hart, Andrew
;
Kerrigan, Finola
;
Vom Lehn, Dirk
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 375-391
Persistent link: https://www.econbiz.de/10011527111
Saved in:
5
Empirical generalizations of demand supply dynamics for movies
Clement, Michel
;
Wu, Steven
;
Fischer, Marc
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10010400695
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6
Impact of star and movie buzz on motion picture distribution and box office revenue
Karniouchina, Ekaterina V.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009007237
Saved in:
7
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
Leenders, Mark A. A. M.
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 367-377
Persistent link: https://www.econbiz.de/10009406662
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