//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of media business studies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kinofilm"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Film
2
Film industry
2
Filmwirtschaft
2
Advertising effects
1
Consumer behaviour
1
Films
1
Großbritannien
1
Konsumentenverhalten
1
Product Placement
1
Product placement
1
United Kingdom
1
Werbewirkung
1
adaptations
1
box office
1
brand extension
1
cue utilisation theory
1
extrinsic cue
1
film
1
intrinsic cue
1
movie
1
opening weekend gross
1
sequels
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cha, Jiyoung
1
Kim, Dam Hee
1
Published in...
All
Journal of media business studies
The American journal of economics and sociology
20
The journal of media economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER working paper series
7
Journal of cultural economics
6
Applied economics letters
5
NBER Working Paper
5
International journal of advertising : the quarterly review of marketing communications
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
Routledge economics and popular culture
3
Working paper / National Bureau of Economic Research, Inc.
3
American economic review
2
Applied economics
2
Australasian marketing journal
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Harvard-Business-Manager : das Wissen der Besten
2
Information economics and policy : IEP
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
Journal of global fashion marketing : JGfM
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Reihe: Marketing und Medien
2
Routledge interpretive marketing research
2
The journal of industrial economics
2
Working papers / ADB Institute
2
ZEW discussion papers
2
ADBI Working Paper
1
ANU working papers in economics and econometrics
1
Academy of Management perspectives : AMP
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Advances in hospitality, tourism, and the service industry (AHTSI) books series
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What types of films are successful at the box office? : predicting opening weekend and non-opening gross earnings of films
Kim, Dam Hee
- In:
Journal of media business studies
18
(
2021
)
3
,
pp. 214-234
Persistent link: https://www.econbiz.de/10012596680
Saved in:
2
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->