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Gender, culture, and consumer behavior
Journal of promotion management : JPM
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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2
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
3
The carnal feminine : consuming representations of womanhood in a contemporary media text
Stevens, Lorna
;
Maclaran, Pauline
- In:
Gender, culture, and consumer behavior
,
(pp. 63-86)
.
2012
Persistent link: https://www.econbiz.de/10009544245
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