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~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Psychology & marketing"
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Huang, Dongling
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Liu, Angela Xia
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Marketing letters : a journal of research in marketing
Journal of global fashion marketing : JGfM
Psychology & marketing
Journal of cultural economics
22
The journal of media economics
15
Applied economics letters
8
Economic inquiry : journal of the Western Economic Association International
8
Journal of business research : JBR
7
Journal of retailing and consumer services
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of advertising : the quarterly review of marketing communications
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of industrial economics
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The journal of law & economics
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Contemporary economic policy : a journal of Western Economic Association International
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Enterprise & society : the international journal of business history
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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International journal of arts management
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Journal of advertising research
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Journal of economics & management
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Journal of international consumer marketing
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Journal of promotion management : JPM
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MSI reports : working paper series
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Marketing intelligence & planning
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Nepalese journal of economics : a publication of Uniglobe College
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Review of industrial organization
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Review of industrial organization : RIO
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SocioEconomic challenges : SEC
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Fashion and film stories of (mis)understanding : introduction to a special issue on cinema and fashion
Díaz Soloaga, Paloma
;
Muñoz Domínguez, Gemma
; …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 369-373
Persistent link: https://www.econbiz.de/10014373485
Saved in:
2
The evolution of journalists' style in the cinema in Spain : from the Historias de la radio to Spotlight
García, Alfonso de la Quintana
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10014373501
Saved in:
3
Exploring the small movie profitability puzzle
Huang, Dongling
;
Markovitch, Dmitri G.
;
Strijnev, Andrei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010490156
Saved in:
4
Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Liu, Angela Xia
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10010439158
Saved in:
5
Using affect-expectations theory to explain the direction of the impacts of experiential emotions on satisfaction
Aurier, Philippe
;
Guintcheva, Guergana
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 900-913
Persistent link: https://www.econbiz.de/10010484312
Saved in:
6
Special issue: Marketing movies
Pritzker, Steven R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859356
Saved in:
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