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~type_genre:"Aufsatz in Zeitschrift"
~person:"Mazumdar, Tridib"
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Search: subject_exact:"Kinowirtschaft"
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Kino
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Aufsatz in Zeitschrift
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Mazumdar, Tridib
Gil, Ricard
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Boh, Wai Fong
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Liu, Angela Xia
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10010439158
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2
The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
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3
Online user comments versus professional reviews : differential influences on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10003727341
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