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~subject:"Brand management"
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Brand management
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Asia Pacific journal of marketing and logistics
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International journal of business and globalisation : IJBG
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International journal of sport management and marketing : IJSMM
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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ECONIS (ZBW)
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Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
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2
Die empirische Positionierungsstudie auf Basis von Realmarkenbeurteilungen : ein Beispiel aus dem Markt für Sportswear
Riedl, Joachim
;
Eggers, Barbara
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 549-573)
.
2013
Persistent link: https://www.econbiz.de/10009780071
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3
Ingredient branding in sports markets : the case Makrolon and UVEX
Linder, Christian
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10009354630
Saved in:
4
Analyse von Wirkungspotentialen der Markentradition als Basis des Markenmanagements
Bachmann, Frank
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003981693
Saved in:
5
Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement
Manivet, Barbara
;
Richelieu, André
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 140-161
Persistent link: https://www.econbiz.de/10003653596
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