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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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14
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International journal of advertising : the quarterly review of marketing communications
Discussion paper series / IZA
968
IZA Discussion Paper
677
NBER working paper series
654
NBER Working Paper
515
Working paper / National Bureau of Economic Research, Inc.
506
Journal of health economics
188
Working paper
155
CESifo working papers
136
Journal of human resources : JHR
134
Policy research working paper : WPS
132
Young consumers : insight and ideas for responsible marketers
129
World Bank E-Library Archive
128
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
127
Review of Economics of the Household
126
Economics of education review
123
Innocenti working paper
114
Discussion paper / Centre for Economic Policy Research
99
Health economics
97
Journal of population economics
94
World Bank Policy Research Working Paper
88
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
85
GLO discussion paper
82
Discussion papers / CEPR
79
Journal of economic behavior & organization : JEBO
77
Labour economics : official journal of the European Association of Labour Economists
77
Journal of development economics
75
Applied economics
70
Working paper series
70
The American economic review
67
Economics and human biology
65
SOEP survey papers
65
Discussion paper
64
Applied economics letters
63
The economic journal : the journal of the Royal Economic Society
62
China economic review : an international journal
57
Food policy : economics planning and politics of food and agriculture
55
Journal of public economics
55
American economic journal : a journal of the American Economic Association
54
CESifo Working Paper Series
54
IFPRI discussion paper
53
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ECONIS (ZBW)
25
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
3
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
4
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
5
Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
6
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
7
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
8
Utility of advertising for creativity education : an experimental study targeting school children
Han, Kyoo-Hoon
;
Kim, Jieun
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011707409
Saved in:
9
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
10
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
11
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
12
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
13
Parental mediation of food marketing communications aimed at children
Newman, Nicki
;
Oates, Caroline J.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 579-598
Persistent link: https://www.econbiz.de/10010412832
Saved in:
14
Effect of violent television programmes on advertising effectiveness among young children : findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji
;
Yoo, Seung-chul
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010412839
Saved in:
15
The impact of event sponsorship on Portuguese children's brand image and purchase intentions : the moderator effects of product involvement and brand familiarity
Simões, Isabel
;
Agante, Loise
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 533-556
Persistent link: https://www.econbiz.de/10010412845
Saved in:
16
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
17
Age-dependent effects of food advergame brand integration and interactivity
Rifon, Nora J.
;
Quilliam, Elizabeth Taylor
;
Peak, Hye-jin
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 475-508
Persistent link: https://www.econbiz.de/10010412895
Saved in:
18
"Mum, can I play on the internet?" : parents' understanding, perception and responses to online advertising designed for children
Cornish, Lara Spiteri
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 437-473
Persistent link: https://www.econbiz.de/10010412896
Saved in:
19
Editorial: Reassessing the current state of advertising to children
Carlson, Les
;
Clarke, Barbie
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 429-436
Persistent link: https://www.econbiz.de/10010412899
Saved in:
20
Development of TV advertising literacy in children : do physical appearance and eating habits matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 343-368
Persistent link: https://www.econbiz.de/10009789461
Saved in:
21
Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children
Charry, Karine M.
;
Demoulin, Nathalie T. M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 773-794
Persistent link: https://www.econbiz.de/10009674966
Saved in:
22
Developmental antecedents to children's responses to online advertising
Shin, Wonsun
;
Huh, Jisu
;
Faber, Ronald J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
Saved in:
23
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
Saved in:
24
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
25
The importance of product involvement for predicting advertising effectiveness among young people
Te'eni-Harari, Tali
;
Lehman-Wilzig, Sam N.
;
Lampert, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 203-229
Persistent link: https://www.econbiz.de/10003853182
Saved in:
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