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~type_genre:"Case study"
~subject:"IT-gestütztes Marketing"
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IT-gestütztes Marketing
Data Mining
49
Data mining
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Betriebliches Informationssystem
8
Beziehungsmarketing
8
Business intelligence system
8
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8
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Customer-centric marketing strategies : tools for building organizational performance
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Harvard business review : HBR
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International journal of networking and virtual organisations : IJNVO
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ECONIS (ZBW)
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Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
Saved in:
2
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
3
Analytical customer relationship management in insurance industry using data mining : a case study of Indian insurance company
Bhatnagar, Vishal
;
Ranjan, Jayanthi
;
Singh, Raghuvir
- In:
International journal of networking and virtual …
9
(
2011
)
4
,
pp. 331-366
Persistent link: https://www.econbiz.de/10009409466
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