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~type_genre:"Case study"
~subject:"Webanalyse"
~subject:"Beziehungsmarketing"
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Webanalyse
Beziehungsmarketing
Data Mining
49
Data mining
49
Betriebliches Informationssystem
8
Business intelligence system
8
Informationsmanagement
8
Relationship marketing
8
Information management
7
Knowledge transfer
7
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7
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6
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6
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2
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2
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2
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11
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Case study
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184
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184
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52
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11
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9
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Arndt, Dirk
1
Bobrik, Annette
1
DiGangi, Samuel
1
Driest, Frank van den
1
Fettke, Peter
1
Gehra, Bernhard
1
Gentsch, Peter
1
Hess, Thomas
1
Jannasch-Pennell, Angel
1
Kaufmann, Michael
1
Koller, Thomas
1
Kurochkina, Daria
1
Loos, Peter
1
Meyer, Matthias
1
Müller, Matthias
1
Pattinson, Hugh M.
1
Rix, Raimund
1
Roggon, Andreas
1
Schwaiger, Manfred
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1
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Thaler, Tom
1
Trier, Matthias
1
Tsai, Chieh-Yuan
1
Veglio, Valerio
1
Wachter, Nadine
1
Weed, Keith
1
Yu, Chong-ho
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HMD : Praxis der Wirtschaftsinformatik
3
Auf dem Weg zur Integration Factory : Proceedings der DW 2004 - Data Warehousing und EAI
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Electronic retailing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Harvard business review : HBR
1
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ECONIS (ZBW)
11
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1
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
Saved in:
2
New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
Saved in:
3
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
4
Process Mining : Fallstudie leginda.de
Thaler, Tom
;
Fettke, Peter
;
Loos, Peter
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 56-65
Persistent link: https://www.econbiz.de/10010193429
Saved in:
5
Induktive unscharfe Datenassoziierung : Fallstudien enersis suisse AG
Kaufmann, Michael
;
Koller, Thomas
;
Kurochkina, Daria
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 45-55
Persistent link: https://www.econbiz.de/10010193430
Saved in:
6
Using text mining for improving student experience management in higher education
Yu, Chong-ho
;
DiGangi, Samuel
;
Jannasch-Pennell, Angel
- In:
Cases on innovations in educational marketing : …
,
(pp. 196-213)
.
2011
Persistent link: https://www.econbiz.de/10009406211
Saved in:
7
Der richtige Ansprechpartner im dynamischen Interaktionsnetzwerk
Trier, Matthias
;
Müller, Matthias
;
Bobrik, Annette
- In:
HMD : Praxis der Wirtschaftsinformatik
46
(
2009
)
267
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003854527
Saved in:
8
A hybrid data mining approach for credit card usage behavior analysis
Tsai, Chieh-Yuan
- In:
E-business and telecommunications : 4th international …
,
(pp. 85-97)
.
2008
Persistent link: https://www.econbiz.de/10003802876
Saved in:
9
Einsatz von Instrumenten des analytischen CRM für die Kundenbindung bei der Daimler AG : der Nutzen von Data Mining
Arndt, Dirk
;
Roggon, Andreas
;
Wachter, Nadine
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 685-703)
.
2008
Persistent link: https://www.econbiz.de/10003708659
Saved in:
10
Analytisches Investor Relationship Management - ein innovatives Anwendungsfeld für Data Mining Technologien untersucht am Beispiel der AMP Ltd.
Gehra, Bernhard
;
Gentsch, Peter
;
Hess, Thomas
- In:
Auf dem Weg zur Integration Factory : Proceedings der …
,
(pp. 479-496)
.
2005
Persistent link: https://www.econbiz.de/10003480810
Saved in:
11
Personalisierung durch Data Mining im Electronic Retailing
Rix, Raimund
;
Meyer, Matthias
;
Schwaiger, Manfred
- In:
Electronic retailing
,
(pp. 215-237)
.
2002
Persistent link: https://www.econbiz.de/10001679112
Saved in:
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