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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Evaluation"
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Search: subject_exact:"Kognitionspsychologie"
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Hoeffler, Steve
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Discussion paper / Centre for Economic Policy Research
Journal of marketing research : JMR
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
14
International journal of selection and assessment
5
Edward Elgar E-Book Archive
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Handbooks of research methods in management
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Accounting and finance : journal of the Accounting Association of Australia and New Zealand
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The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
Saved in:
2
Mental simulation and product evaluation : the affective and cognitive dimensions of process versus outcome simulation
Zhao, Min
;
Hoeffler, Steve
;
Zauberman, Gal
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 827-839
Persistent link: https://www.econbiz.de/10009348949
Saved in:
3
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
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