KULCSÁR, Erika - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 1091-1095
As shown by the relevant literature the consumer behaviour of women differs from that of men. Women go shopping not necessary from need, but for the feeling of delight, the shopping is not in rush, they go shopping in the company of friends, spending hours in shops selecting very carefully; in...