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~person:"Knuth, Ingo"
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media agencies
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Knuth, Ingo
Silk, Alvin J.
26
Berndt, Ernst R.
18
Nöcker, Ralf
11
Crawford, Robert
10
King, Stephen
10
Koslow, Scott
10
Jullien, Bruno
7
Windels, Kasey
7
Arzaghi, Mohammad
6
Bruhn, Manfred
6
Jugenheimer, Donald W.
6
Kelley, Larry D.
6
Sasser, Sheila L.
6
Bultez, Alain V.
5
Crampes, Claude
5
Davis, James C.
5
Gabszewicz, Jean Jaskold
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Haritchabalet, Carole
5
Kilgour, Mark
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King, Charles
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Laussel, Didier
5
Naert, Philippe Antoine
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Nickel, Volker
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Sinclair, John
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Sonnac, Nathalie
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4
Brennan, Linda
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Hackley, Christopher E.
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Laurie, Sally
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Mathios, Alan D.
4
Mortimer, Kathleen
4
Patwardhan, Padmini
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Roca, David
4
Rossiter, John R.
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Schwarzkopf, Stefan
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Seebohn, Joachim
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Thiel, Joachim
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International journal of marketing : IJM ; formerly Der Markt
3
Wert und Werte der Marketing-Kommunikation
1
Wertschöpfung durch Medien im Wandel
1
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ECONIS (ZBW)
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Mediadienstleistungen in der Werbebranche
Knuth, Ingo
-
2013
Persistent link: https://www.econbiz.de/10009707694
Saved in:
2
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
3
Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Saved in:
4
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
Saved in:
5
Die Qualität der Leistungserstellung von Mediaagenturen in Deutschland : ein Ranking
Knuth, Ingo
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 35-54)
.
2013
Persistent link: https://www.econbiz.de/10014567845
Saved in:
6
Wachstumsstrategien im deutschen Werbemarkt : eine inhaltsanalytische Betrachtung des Aufgabenspektrums von Mediaagenturen
Knuth, Ingo
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 185-207)
.
2012
Persistent link: https://www.econbiz.de/10009669525
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