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~person:"MacRury, Iain"
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Advertising research : markets, methods and knowing consumers
MacRury, Iain
- In:
The advertising handbook
,
(pp. 46-73)
.
2009
Persistent link: https://www.econbiz.de/10003851901
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2
Sponsorship, advertising and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
3
The advertising handbook
Powell, Helen
;
Hardy, Jonathan
;
Hawkin, Sarah
;
MacRury, Iain
-
2009
-
3rd edition
Persistent link: https://www.econbiz.de/10013488434
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