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Journal of current issues and research in advertising
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ECONIS (ZBW)
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Creativity in advertising : how to test for highly creative individuals, how to generate alternative creative ideas, and how to pretest them
Rossiter, John R.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10013358818
Saved in:
2
Managing change and finding identity : a grounded analysis of advertising agency leadership
Patwardhan, Padmini
;
Habib, Sabrina
;
Patwardhan, Hemant
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012243135
Saved in:
3
New advertising agency roles in the ever-expanding media landscape
Windels, Kasey
;
Stuhlfaut, Mark
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10012243063
Saved in:
4
Achieving strategic digital integration : views from experienced New York City advertising agency professionals
Childers, Courntey Carpenter
;
Haley, Eric John
; …
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
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