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type_genre:"Graue Literatur"
~subject:"Advertising"
~isPartOf:"Marburger Japan-Reihe : mjr"
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Advertising
1950-1990
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Consumer behaviour
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Geschichte 1950-1990
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Japan
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Görtzen, Ulrike
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Marburger Japan-Reihe : mjr
Working paper / National Bureau of Economic Research, Inc.
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Volkswirtschaftliche Diskussionsbeiträge
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Die Entwicklung der japanischen Werbewirtschaft in der Nachkriegszeit : (1950-1990) : von der "reinen Produktwerbung" zum "kreativen Unsinn"
Görtzen, Ulrike
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1995
Persistent link: https://www.econbiz.de/10013393183
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