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~person:"Gierl, Heribert"
~subject:"Internet"
~subject:"Advertising planning"
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Internet
Advertising planning
Marketing management
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Marketingmanagement
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Consumer behaviour
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6
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1985-1986
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Gierl, Heribert
Unger, Fritz
9
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7
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Westwood, John
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3
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
3
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1
Increasing the effectiveness of benefit arguments : a regulatory fit perspective
Gierl, Heribert
;
Pagel, Sabine
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10009514756
Saved in:
2
Fear of loss of anonymity on the internet and consumers' reactions : an empirical investigation
Gierl, Heribert
;
Hammer, Claudia
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 89-106
Persistent link: https://www.econbiz.de/10001947663
Saved in:
3
Angst vor Anonymitätsverlust im Internet und Reaktionen der Konsumenten : eine empirische Untersuchung
Gierl, Heribert
;
Hammer, Claudia
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10001694475
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